FRANCISCO SÁNCHEZ
I’m a creative director …
I started my career as a web designer and developer, diving deep into Flash. Flash's motion graphics sparked my interest in computer animation, which led me to Miami for my degree. After working as a developer for several agencies, I found my groove in digital production and art direction. I thrived in these roles, gradually transforming into an integrated creative. I started building and coaching teams, taking on end-to-end projects, and spearheading social and digital campaigns.
Fast forward to today, and I'm leading omnichannel campaigns as a creative director. I also get to share my passion with the next generation of creatives as an instructor at Miami Ad School. With over 20 years in the industry, I’ve had the pleasure of working with major brands and winning some awards along the way.
When I'm not immersed in the world of advertising, you'll find me indulging in my hobbies. I love playing video games, producing and composing music (which I publish on Spotify), and writing. I’ve even written a featured film and a few short films. I'm also passionate about creating content for TikTok and YouTube about advertising and marketing, occasionally streaming on Twitch, and diving into ancient history books. These interests keep my creativity flowing and add a fun twist to my everyday life.
Some of my work
Melting florida
the Cleo Institute
Undercovernames
The Cleo Institute
WALMART
YOUR BODY WANTS FRESH
lincoln
The power of sanctuary
ADIÓS CLICHéS.
Hola
México.
Hola mexico Film Festival.
temptationS
ford f-150
greatness
Women’s world cup:
don’t ask for permission
verizon turbo soundtrack
Ford Explorer
Pre-collision Elevator
HOMELESS ISN’T VOICELESS
I also wrote a movie
and here’s the trailer (in spanish)
awards
Cannes Lions: 5 Shortlists (Ugh! I know…)
Clio: 1 Silver, 1 Bronze
WAVE: 3 Gold, 3 Silver, 1 shortlist
New York Festival: 2 Shortlists
FIAP: 1Gold, 3 bronze, 1 silver, 4 finalists
Sol: 1 bronze, 1 silver, 1 finalist
USH: 2nd best idea of the year, 1 best of show
Caribe: 1 Gold, 4 Silver, 2 Bronze
ADC: 1 Bronze, 1 merit, 2 shortlists
El Ojo de Iberoamérica: 1 gold, 1 silver, 1 bronze
LIA: 1 shortlist
Adstar: 1 bronze, 2 crystal, 10 finalists
The One Show: 4 shortlists
ADDY: 4 Best of Show, 10 Gold, 2 Silver
W3 awards: 1 gold, 1 silver
The Mashies: 1 Finalist
Billboard: 1 Best of Digital/Social, 1 best of Innovative use of music.