FRANCISCO SÁNCHEZ
a creative leader …
…with 20+ years of experience and a restless curiosity that keeps ideas fresh and teams inspired. He began in web development and motion design before expanding into traditional advertising, giving him a rare fluency across social, digital, broadcast, print, and experiential work. He has led creative for brands such as Ford, Lincoln, McDonald’s, State Farm, Walmart, Verizon, and other
high-profile names, guiding multidisciplinary teams with a focus on mentorship and growth. His work has earned recognition from top industry awards including Cannes Lions, Clio, The One Show, D&AD, and Effie Awards, reflecting both creative excellence and measurable business impact. Francisco drives results through smart problem-solving and streamlined processes that keep projects efficient and effective. An early adopter of AI, he brings new technology into the creative process to spark innovation and keep brands ahead of the curve. He thrives on building and growing teams that stay curious, collaborate boldly, and create work that makes a lasting impact.
Some of my work
Melting florida
the Cleo Institute
Undercovernames
The Cleo Institute
WALMART
YOUR BODY WANTS FRESH
lincoln
The power of sanctuary
Same-Day Care
Baptist Health
ADIÓS CLICHéS.
Hola
México.
Hola mexico Film Festival.
temptationS
ford f-150
greatness
Women’s world cup:
don’t ask for permission
verizon turbo soundtrack
Ford Explorer
Pre-collision Elevator
HOMELESS ISN’T VOICELESS
Baptist Health
It’s zo time
In a society that expects men to be tough, we urged them to also be smart about their health. This awareness campaign targeted men who often delay or ignore doctor visits for various reasons. Who better to inspire change than the legendary Miami Heat player Alonzo Mourning, who recently overcame prostate cancer by going to his routine physical and catching it early.
I also wrote a movie
and here’s the trailer (in spanish)
awards
Cannes Lions: 5 Shortlists (Ugh! I know…)
Clio: 1 Silver, 1 Bronze
WAVE: 3 Gold, 3 Silver, 1 shortlist
New York Festival: 2 Shortlists
FIAP: 1Gold, 3 bronze, 1 silver, 4 finalists
Sol: 1 bronze, 1 silver, 1 finalist
USH: 2nd best idea of the year, 1 best of show
Caribe: 1 Gold, 4 Silver, 2 Bronze
ADC: 1 Bronze, 1 merit, 2 shortlists
El Ojo de Iberoamérica: 1 gold, 1 silver, 1 bronze
LIA: 1 shortlist
Adstar: 1 bronze, 2 crystal, 10 finalists
The One Show: 4 shortlists
ADDY: 4 Best of Show, 10 Gold, 2 Silver
W3 awards: 1 gold, 1 silver
The Mashies: 1 Finalist
Billboard: 1 Best of Digital/Social, 1 best of Innovative use of music.